This past weekend as we were watching SNL I actually rewound the DVR to watch a commercial. Later in the episode we kept watching commercials just to see if there were more installments. Turns out there were. These ads are the best product integration as Jack Donaghy would put it. They're so tightly matched with the sketch from SNL that we wanted to watch the commercials.
MacGruber is a parody character of MacGver and the sketches always end with his being blown to bits. In the ads the delay is always caused by Pepsi. These ads are even better with the inclusion of Richard Dean Anderson. They played again during the Super Bowl. You may say sell out, I say outstanding.