Seth Godin had a great post last weekend about how what we do today is tomorrow's anecdote for somebody. I think this really holds true in ministry settings. Think about the last time you had either an exceptional or a very bad experience with customer service in a store or restaurant. These experiences stick with us and are oftentimes the stories we tell to other people. In the church we should be working to make sure that the anecdotes people have about experiences with us are related to life-transformation, joy, and hope. These are the stories that people love to both experience and share.