Rob Wegner, how do we make sure that our message connects with people so that it really matters.
Read after the jump for the live updates from the session.
- Session opened with a great musical number. (8:30)
- there is a bunch of content being generated
- messages bombard us all the time
- people are with messages
- simple message is: you matter to God
- the solution isn't to talk louder than everybody else
- it's not a loudness issue, it's a stickiness issue
- there is duct tape on the table – everybody taking a piece
- how do we make it stick?
- if it doesn't stick it's not catalytic
- the message only matters when it sticks to hearts & heads
- the message changes things
- showing a media piece about a church member (8:49)
- it's outstanding
- the element captures the sticky moments in her journey
- we're all here because we're shooting for transformed lives (8:56)
- Matrix for stickiness
- Is it simple?
- Finding the core
- it's not dumbing down
- not church light
- not superficial
- the core is all people remember
- traditional communication stuffs more info rather than finding the core
- Made to Stick – which is a great book
- When messages pile up they are indistinguishable
- Plug for Ferguson's Big Idea – which I adore
- figure out how many messages does a family experience at your church?
- what did you learn at church? Jesus – isn't that always the answer?
- Simple is about choosing
- Rob wraps a coworker with duct tape – most people won't let you do this
- with a single piece of tape –
- is the idea stick worthy?
- Find the irreducible minimum
- looking at GCC web site
- it's simple
- two clicks
- determining the core of what you teach?
- all Scripture is equally inspired
- you can't teach it all
- all Scripture is not equally important
- there's not the time and space in public environments to teach everything
- repeat a list of numbers
- what stuff needs to get repeated over and over
- two buckets
- 5 purposes
- felt needs
- Is it unexpected? (9:11)
- break expectations, surprise people
- media element: volkswagen commercial with car crash: safe happens
- the commercial is unexpected, but it makes a point about safety
- unexpected means being unexpected in a way that drives the point home
- Jesus was the example of unexpected – just like the prophets
- suburban legends montage: including the sledgehammer pressure illustration – who doesn't want to smash things on the platform
- unexpected means creating a curiosity gap (9:22)
- a gap between what you know, and what you want to know
- clip about the office message series – billboards
- Is it concrete (9:25)
- the more concrete it is, the stickier it is
- JFK – man on the moon, end of decade: it's simple, unexpected, and concrete
- church message is often abstract, because thology & language are abstract – life is not abstract
- deep isn't about depth of information, rather depth of functionality
- concrete means testable credentials: can we communicate in a way that people can test for themselves
- Ronald Reagan – am I better off today than I was four years ago
- media element – what if we aksed everybody to tithe for one weekend
- Is it story-driven? (9:34)
- shifting from illustration to animation
- "Stories are flight simulators for the brain" Chip & Dan Heath, Made to Stick
- media element – what's it like to cooperate with the Holy Spirit
- story driven means layering of stories
- layer God's story, with my story, with their story
- Am I Spirit-dependent?
- without the spirit of God it's human effort
- our job is to unwrap the grave clothes, Jesus says "Come Out"
- we make it sticky, God makes it transformative
- with God anything is possible
- Closing with a prayer